Cheltenham Festival 2024: the best dressed guests at the races
From fashion royalty to actual royalty, see the best outfits from the 2024 races so far
It’s been a thrilling few days for fashion and beauty fanatics. Two days ago the A-listers brought as much glitz and glamour to the 96th Oscars ceremony as they did to the afterparties in the early hours of Monday morning.
Now, we’re straight back on home turf for the 2024 Cheltenham festival – one of the most sartorially significant events of the British social season.
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As ever, we’re scoping out the best looks, the sartorial trends and the OTT headpieces donned by guests in the Gloucestershire town. Unlike Royal Ascot, Cheltenham has no strict dress code and instead suggests: "Style is as individual as you. The Cheltenham Festival is the perfect occasion to wear your best outfits and favourite accessories."
Despite this, royals (including Zara Tindall and Princess Eugenie), socialites and race fans alike usually adopt a quintessential 'elevated county bumpkin' style agenda - think fedora hats, tweed jackets and fluffy stoles, often in earthy tones of greens and browns. Although, of course, the extroverted fashionistas always pleasantly surprise us with something colourful, expected and dramatic...
Hello! Fashion shares the best dress guests at Cheltenham Festival so far...
Jade Holland Cooper
Jade showcased a modern twist on classic styling with her houndstooth patterned suit, complemented by a gold chain and dark sunglasses.
Thomas Brodie-Sangster and Talulah Riley
The recently engaged Thomas Brodie-Sangster and Talulah Riley sported a quintessential British countryside look. Thomas donned a brown houndstooth jacket, a turtleneck sweater, and tan trousers while Talulah stunned in a dark brown trench coat with a wide-brimmed hat.
Ed Westwick and Amy Jackson
Ed Westwick and Amy Jackson proved Cheltenham is truly a high-fashion event, with Ed opting for a brown coat over a black turtleneck and leather trousers. Meanwhile Amy kept things classic in a checked three-piece suite with a white blouse and tan boots.
Lydia Millen and Ali Gordon
Cheltenham regular Lydia Millen wore a dark green plaid Holand Cooper coat with gold buttons, white pussybow blouse, and a striking sculptural wide-brimmed hat.
Jade Holland Cooper
St Patrick's Thursday is always a lively day at Cheltenham, and designer Jade Holland Cooper nodded to the theme in her own brand's maroon coat featuring a dark green plaid pattern, worn with a matching waistcoat and trousers. She accessorised with a black crocodile Holland Cooper handbag.
Princess Beatrice
Princess Beatrice wore a camel-hued A-line coat with concealed buttons, black suede ankle boots and a dazzling statement headband on day three of the races.
Georgia Toffolo
Georgia Toffolo stunned in a brown suede coat dress from Fairfax and Favor, paired with a white turtleneck, a red satin skirt, a chocolate brown handbag and a statement red headband.
Princess Eugenie
The stylish royal nailed fashion's favourite all-white dress code in a Reiss trench, a white felt fedora and brown boots from Penelope Chilvers.
Zara Tindall
On day two, Zara opted for navy pinstripes complete with tones of burgundy.
Proudlock and Emma Louise Connolly
Emma wore a grey gilet and navy trench, both from Fairfax & Favor, paired with a gigot-sleeved blouse, zebra-print trousers and boots. Proudlock opted for white trousers, a khaki green shirt, a Herringbone waistcoat, also from Fairfax & Favor and a square-printed coat.
Jade Holland Cooper
Jade opted for another matching suit and trench combo on day two, this time opting for a statement navy and white houndstooth pattern.
Louise Roe
The fashion broadcaster and entrepreneur opted for an emerald green maxi skirt paired with a biscuit-hued cape from Fairfax & Favor, tan ankle boots and a croc-print bag also from the brand.
Queen Camilla
Queen Camilla opted for a bottle green belted coat with a chic fluffy hat and black suede boots.
Matthias Le Fevre
Matthias wore a checkered double-breasted suit complete with an orange and brown tie.
Onyi Moss
Onyi Moss stunned in a bubblegum pink mini dress and a matching trench, black tights and black buckled block heels.
Brandon Hinton
Brandon wore a velvet suit layered with a brown fluffy jacket, finished off with knee-high brown boots.
Zara Tindall
Zara, the British equestrian and daughter of Princess Anne, oozed chic in a navy cape coat, layered with a blue turtleneck. She finished off with a grey headpiece, gloves and the navy Croc Mini Loxley bag from Fairfax & Favor.
Vintage Checks
A guest perfected pink at the races in a vintage-style checked coat with a Peter Pan collar and gigot sleeves. She wore a matching headpiece and burgundy accessories.
Monochrome Chic
A racegoer opted for a white tweed suit complete with a Chanel bag and all-black accessories.
Jade Holland Cooper
Holland Cooper founder Jade perfected the three-piece suit in a brown houndstooth ensemble with a matching tailored coat.
Cool-Girl Coat
A guest wore the coolest green detailed coat (famously owned also by Olivia Palermo) with a black fluffy statement collar.
The Chunky Headband
A guest wore a bright green coat with contrasting, dramatic fluffy detailing on the collar, cuffs and hem.
The Classic British Trench
A guest wore a white plunge-neck dress with a heavy beige trench coat, paired with a white handbag and a dramatic feathered headpiece.
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